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|People QuickFacts||Wisconsin Rapids||Wisconsin|
|Population, 2013 estimate||18,039||5,742,713|
|Population, 2012 estimate||18,202||5,724,554|
|Population, 2010 (April 1) estimates base||18,371||5,686,983|
|Population, percent change, April 1, 2010 to July 1, 2013||-1.8%||1.0%|
|Population, percent change, April 1, 2010 to July 1, 2012||-0.9%||0.7%|
|Persons under 5 years, percent, 2010||6.6%||6.3%|
|Persons under 18 years, percent, 2010||22.8%||23.6%|
|Persons 65 years and over, percent, 2010||19.8%||13.7%|
|Female persons, percent, 2010||52.2%||50.4%|
|White alone, percent, 2010 (a)||92.2%||86.2%|
|Black or African American alone, percent, 2010 (a)||0.7%||6.3%|
|American Indian and Alaska Native alone, percent, 2010 (a)||1.0%||1.0%|
|Asian alone, percent, 2010 (a)||3.7%||2.3%|
|Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a)||Z||0.0%|
|Two or More Races, percent, 2010||1.5%||1.8%|
|Hispanic or Latino, percent, 2010 (b)||2.9%||5.9%|
|White alone, not Hispanic or Latino, percent, 2010||90.6%||83.3%|
|Living in same house 1 year & over, percent, 2008-2012||84.9%||85.8%|
|Foreign born persons, percent, 2008-2012||3.8%||4.6%|
|Language other than English spoken at home, pct age 5+, 2008-2012||7.4%||8.6%|
|High school graduate or higher, percent of persons age 25+, 2008-2012||88.9%||90.2%|
|Bachelor's degree or higher, percent of persons age 25+, 2008-2012||13.6%||26.4%|
|Mean travel time to work (minutes), workers age 16+, 2008-2012||17.7||21.6|
|Housing units, 2010||8,972||2,624,358|
|Homeownership rate, 2008-2012||64.8%||68.6%|
|Housing units in multi-unit structures, percent, 2008-2012||25.4%||25.3%|
|Median value of owner-occupied housing units, 2008-2012||$87,400||$169,000|
|Persons per household, 2008-2012||2.11||2.42|
|Per capita money income in past 12 months (2012 dollars), 2008-2012||$21,310||$27,426|
|Median household income, 2008-2012||$37,150||$52,627|
|Persons below poverty level, percent, 2008-2012||15.9%||12.5%|
|Business QuickFacts||Wisconsin Rapids||Wisconsin|
|Total number of firms, 2007||1,538||433,797|
|Black-owned firms, percent, 2007||F||2.6%|
|American Indian- and Alaska Native-owned firms, percent, 2007||F||0.6%|
|Asian-owned firms, percent, 2007||F||1.6%|
|Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007||F||S|
|Hispanic-owned firms, percent, 2007||F||1.3%|
|Women-owned firms, percent, 2007||S||25.9%|
|Manufacturers shipments, 2007 ($1000)||730,545||163,563,195|
|Merchant wholesaler sales, 2007 ($1000)||463,538||59,996,244|
|Retail sales, 2007 ($1000)||382,734||72,283,321|
|Retail sales per capita, 2007||$21,912||$12,904|
|Accommodation and food services sales, 2007 ($1000)||36,166||9,247,311|
|Geography QuickFacts||Wisconsin Rapids||Wisconsin|
|Land area in square miles, 2010||13.82||54,157.80|
|Persons per square mile, 2010||1,328.7||105.0|