| | People QuickFacts | Santa Cruz County | California |
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Population, 2012 estimate | 266,776 | 38,041,430 |
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Population, 2010 (April 1) estimates base | 262,382 | 37,253,956 |
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Population, percent change, April 1, 2010 to July 1, 2012 | 1.7% | 2.1% |
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Population, 2010 | 262,382 | 37,253,956 |
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Persons under 5 years, percent, 2011 | 5.7% | 6.7% |
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Persons under 18 years, percent, 2011 | 20.8% | 24.6% |
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Persons 65 years and over, percent, 2011 | 11.6% | 11.7% |
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Female persons, percent, 2011 | 50.2% | 50.3% |
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White persons, percent, 2011 (a) | 88.0% | 74.0% |
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Black persons, percent, 2011 (a) | 1.4% | 6.6% |
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American Indian and Alaska Native persons, percent, 2011 (a) | 1.7% | 1.7% |
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Asian persons, percent, 2011 (a) | 4.8% | 13.6% |
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Native Hawaiian and Other Pacific Islander persons, percent, 2011 (a) | 0.2% | 0.5% |
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Persons reporting two or more races, percent, 2011 | 3.9% | 3.6% |
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Persons of Hispanic or Latino Origin, percent, 2011 (b) | 32.7% | 38.1% |
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White persons not Hispanic, percent, 2011 | 59.0% | 39.7% |
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Living in same house 1 year & over, percent, 2007-2011 | 82.5% | 84.2% |
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Foreign born persons, percent, 2007-2011 | 18.6% | 27.2% |
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Language other than English spoken at home, percent age 5+, 2007-2011 | 30.3% | 43.2% |
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High school graduate or higher, percent of persons age 25+, 2007-2011 | 84.0% | 80.8% |
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Bachelor's degree or higher, percent of persons age 25+, 2007-2011 | 38.1% | 30.2% |
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Veterans, 2007-2011 | 13,170 | 1,997,566 |
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Mean travel time to work (minutes), workers age 16+, 2007-2011 | 25.7 | 27.0 |
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Housing units, 2011 | 104,466 | 13,720,462 |
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Homeownership rate, 2007-2011 | 59.4% | 56.7% |
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Housing units in multi-unit structures, percent, 2007-2011 | 21.2% | 30.8% |
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Median value of owner-occupied housing units, 2007-2011 | $613,500 | $421,600 |
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Households, 2007-2011 | 93,834 | 12,433,172 |
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Persons per household, 2007-2011 | 2.67 | 2.91 |
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Per capita money income in the past 12 months (2011 dollars), 2007-2011 | $32,975 | $29,634 |
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Median household income, 2007-2011 | $66,030 | $61,632 |
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Persons below poverty level, percent, 2007-2011 | 13.7% | 14.4% |
| | Business QuickFacts | Santa Cruz County | California |
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Private nonfarm establishments, 2011 | 6,673 | 849,3161 |
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Private nonfarm employment, 2011 | 68,341 | 12,698,4271 |
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Private nonfarm employment, percent change, 2010-2011 | 0.3% | 1.3%1 |
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Nonemployer establishments, 2010 | 23,049 | 2,814,409 |
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Total number of firms, 2007 | 29,122 | 3,425,510 |
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Black-owned firms, percent, 2007 | S | 4.0% |
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American Indian- and Alaska Native-owned firms, percent, 2007 | S | 1.3% |
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Asian-owned firms, percent, 2007 | 4.8% | 14.9% |
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Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 | F | 0.3% |
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Hispanic-owned firms, percent, 2007 | S | 16.5% |
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Women-owned firms, percent, 2007 | 34.2% | 30.3% |
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Manufacturers shipments, 2007 ($1000) | 1,502,419 | 491,372,092 |
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Merchant wholesaler sales, 2007 ($1000) | D | 598,456,486 |
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Retail sales, 2007 ($1000) | 3,725,362 | 455,032,270 |
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Retail sales per capita, 2007 | $14,894 | $12,561 |
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Accommodation and food services sales, 2007 ($1000) | 513,826 | 80,852,787 |
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Building permits, 2012 | 237 | 58,549 |