| | People QuickFacts | Santa Cruz County | California |
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Population, 2011 estimate | 264,298 | 37,691,912 |
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Population, 2010 (April 1) estimates base | 262,382 | 37,253,956 |
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Population, percent change, April 1, 2010 to July 1, 2011 | 0.7% | 1.2% |
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Population, 2010 | 262,382 | 37,253,956 |
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Persons under 5 years, percent, 2011 | 5.7% | 6.7% |
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Persons under 18 years, percent, 2011 | 20.8% | 24.6% |
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Persons 65 years and over, percent, 2011 | 11.6% | 11.7% |
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Female persons, percent, 2011 | 50.2% | 50.3% |
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White persons, percent, 2011 (a) | 88.0% | 74.0% |
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Black persons, percent, 2011 (a) | 1.4% | 6.6% |
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American Indian and Alaska Native persons, percent, 2011 (a) | 1.7% | 1.7% |
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Asian persons, percent, 2011 (a) | 4.8% | 13.6% |
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Native Hawaiian and Other Pacific Islander persons, percent, 2011 (a) | 0.2% | 0.5% |
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Persons reporting two or more races, percent, 2011 | 3.9% | 3.6% |
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Persons of Hispanic or Latino Origin, percent, 2011 (b) | 32.7% | 38.1% |
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White persons not Hispanic, percent, 2011 | 59.0% | 39.7% |
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Living in same house 1 year & over, 2006-2010 | 81.9% | 84.0% |
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Foreign born persons, percent, 2006-2010 | 18.4% | 27.2% |
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Language other than English spoken at home, pct age 5+, 2006-2010 | 29.9% | 43.0% |
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High school graduates, percent of persons age 25+, 2006-2010 | 84.1% | 80.7% |
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Bachelor's degree or higher, pct of persons age 25+, 2006-2010 | 37.3% | 30.1% |
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Veterans, 2006-2010 | 13,729 | 2,051,959 |
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Mean travel time to work (minutes), workers age 16+, 2006-2010 | 25.7 | 26.9 |
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Housing units, 2011 | 104,466 | 13,720,462 |
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Homeownership rate, 2006-2010 | 59.6% | 57.4% |
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Housing units in multi-unit structures, percent, 2006-2010 | 21.4% | 30.7% |
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Median value of owner-occupied housing units, 2006-2010 | $648,700 | $458,500 |
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Households, 2006-2010 | 93,802 | 12,392,852 |
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Persons per household, 2006-2010 | 2.63 | 2.89 |
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Per capita money income in past 12 months (2010 dollars) 2006-2010 | $32,862 | $29,188 |
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Median household income 2006-2010 | $65,253 | $60,883 |
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Persons below poverty level, percent, 2006-2010 | 12.7% | 13.7% |
| | Business QuickFacts | Santa Cruz County | California |
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Private nonfarm establishments, 2010 | 6,781 | 849,8751 |
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Private nonfarm employment, 2010 | 68,106 | 12,536,4021 |
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Private nonfarm employment, percent change, 2000-2010 | -14.1 | -2.71 |
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Nonemployer establishments, 2010 | 23,049 | 2,814,409 |
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Total number of firms, 2007 | 29,122 | 3,425,510 |
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Black-owned firms, percent, 2007 | S | 4.0% |
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American Indian- and Alaska Native-owned firms, percent, 2007 | S | 1.3% |
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Asian-owned firms, percent, 2007 | 4.8% | 14.9% |
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Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 | F | 0.3% |
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Hispanic-owned firms, percent, 2007 | S | 16.5% |
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Women-owned firms, percent, 2007 | 34.2% | 30.3% |
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Manufacturers shipments, 2007 ($1000) | 1,502,419 | 491,372,092 |
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Merchant wholesaler sales, 2007 ($1000) | D | 598,456,486 |
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Retail sales, 2007 ($1000) | 3,725,362 | 455,032,270 |
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Retail sales per capita, 2007 | $14,894 | $12,561 |
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Accommodation and food services sales, 2007 ($1000) | 513,826 | 80,852,787 |
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Building permits, 2011 | 208 | 45,471 |