People QuickFacts	Superior	Wisconsin
 	Population, 2011 estimate    	27,211	5,711,767
 	Population, 2010 (April 1) estimates base    	27,244	5,686,986
 	Population, percent change, April 1, 2010 to July 1, 2011    	-0.1%	0.4%
 	Population, 2010    	27,244	5,686,986
 	Persons under 5 years, percent, 2010    	6.5%	6.3%
 	Persons under 18 years, percent, 2010    	21.3%	23.6%
 	Persons 65 years and over, percent,  2010    	13.5%	13.7%
 	Female persons, percent, 2010    	51.0%	50.4% 			
 	White persons, percent, 2010 (a)    	91.5%	86.2%
 	Black persons, percent, 2010 (a)    	1.4%	6.3%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	2.6%	1.0%
 	Asian persons, percent, 2010 (a)    	1.2%	2.3%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	Z	0.0%
 	Persons reporting two or more races, percent, 2010    	3.1%	1.8%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	1.4%	5.9%
 	White persons not Hispanic, percent, 2010    	90.6%	83.3% 			
 	Living in same house 1 year & over, 2006-2010    	81.4%	85.3%
 	Foreign born persons, percent,  2006-2010    	1.6%	4.6%
 	Language other than English spoken at home, pct age 5+, 2006-2010    	3.8%	8.4%
 	High school graduates, percent of persons age 25+, 2006-2010    	89.6%	89.4%
 	Bachelor's degree or higher, pct of persons age 25+, 2006-2010    	22.1%	25.8%
 	Mean travel time to work (minutes), workers age 16+, 2006-2010    	15.1	21.3 			
 	Homeownership rate, 2006-2010    	59.1%	69.5%
 	Housing units in multi-unit structures, percent, 2006-2010    	32.0%	25.5%
 	Median value of owner-occupied housing units, 2006-2010    	$116,700	$169,000
 	Households, 2006-2010    	12,267	2,274,611
 	Persons per household, 2006-2010    	2.10	2.41
 	Per capita money income in past 12 months (2010 dollars) 2006-2010    	$24,084	$26,624
 	Median household income 2006-2010    	$39,171	$51,598
 	Persons below poverty level, percent, 2006-2010    	14.9%	11.6%

   	Business QuickFacts	Superior	Wisconsin
 	Total number of firms, 2007    	1,820	433,797
 	Black-owned firms, percent, 2007    	F	2.6%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	S	0.6%
 	Asian-owned firms, percent, 2007    	F	1.6%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	S
 	Hispanic-owned firms, percent, 2007    	3.3%	1.3%
 	Women-owned firms, percent, 2007    	18.1%	25.9% 			
 	Manufacturers shipments, 2007 ($1000)    	D	163,563,195
 	Merchant wholesaler sales, 2007 ($1000)    	D	59,996,244
 	Retail sales, 2007 ($1000)    	468,010	72,283,321
 	Retail sales per capita, 2007    	$17,549	$12,904
 	Accommodation and food services sales, 2007 ($1000)    	64,858	9,247,311

   	Geography QuickFacts	Superior	Wisconsin
 	Land area in square miles, 2010    	36.96	54,157.80
 	Persons per square mile, 2010    	737.1	105.0
 	FIPS Code    	78650	55
 	Counties    	Douglas County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts