People QuickFacts	River Falls	Wisconsin
 	Population, 2012 estimate    	15,182	5,726,398
 	Population, 2010 (April 1) estimates base    	15,003	5,686,986
 	Population, percent change, April 1, 2010 to July 1, 2012    	1.2%	0.7%
 	Population, 2010    	15,000	5,686,986
 	Persons under 5 years, percent, 2010    	5.4%	6.3%
 	Persons under 18 years, percent, 2010    	17.2%	23.6%
 	Persons 65 years and over, percent,  2010    	8.2%	13.7%
 	Female persons, percent, 2010    	53.2%	50.4% 			
 	White persons, percent, 2010 (a)    	94.8%	86.2%
 	Black persons, percent, 2010 (a)    	1.2%	6.3%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.4%	1.0%
 	Asian persons, percent, 2010 (a)    	1.5%	2.3%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	Z	0.0%
 	Persons reporting two or more races, percent, 2010    	1.6%	1.8%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	1.8%	5.9%
 	White persons not Hispanic, percent, 2010    	93.7%	83.3% 			
 	Living in same house 1 year & over, percent, 2007-2011    	66.0%	85.5%
 	Foreign born persons, percent, 2007-2011    	1.5%	4.6%
 	Language other than English spoken at home, percent age 5+, 2007-2011    	4.6%	8.5%
 	High school graduate or higher, percent of persons age 25+, 2007-2011    	94.9%	89.8%
 	Bachelor's degree or higher, percent of persons age 25+, 2007-2011    	43.3%	26.0%
 	Veterans, 2007-2011    	890	431,479
 	Mean travel time to work (minutes), workers age 16+, 2007-2011    	24.5	21.5 			
 	Housing units, 2010    	5,449	2,624,358
 	Homeownership rate, 2007-2011    	58.2%	69.1%
 	Housing units in multi-unit structures, percent, 2007-2011    	32.7%	25.4%
 	Median value of owner-occupied housing units, 2007-2011    	$184,000	$169,700
 	Households, 2007-2011    	5,304	2,279,738
 	Persons per household, 2007-2011    	2.32	2.42
 	Per capita money income in the past 12 months (2011 dollars), 2007-2011    	$22,658	$27,192
 	Median household income, 2007-2011    	$49,217	$52,374
 	Persons below poverty level, percent, 2007-2011    	17.0%	12.0%

   	Business QuickFacts	River Falls	Wisconsin
 	Total number of firms, 2007    	1,106	433,797
 	Black-owned firms, percent, 2007    	F	2.6%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	F	0.6%
 	Asian-owned firms, percent, 2007    	S	1.6%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	S
 	Hispanic-owned firms, percent, 2007    	F	1.3%
 	Women-owned firms, percent, 2007    	29.5%	25.9% 			
 	Manufacturers shipments, 2007 ($1000)    	87,865	163,563,195
 	Merchant wholesaler sales, 2007 ($1000)    	D	59,996,244
 	Retail sales, 2007 ($1000)    	118,389	72,283,321
 	Retail sales per capita, 2007    	$8,352	$12,904
 	Accommodation and food services sales, 2007 ($1000)    	22,740	9,247,311

   	Geography QuickFacts	River Falls	Wisconsin
 	Land area in square miles, 2010    	6.52	54,157.80
 	Persons per square mile, 2010    	2,300.3	105.0
 	FIPS Code    	68275	55
 	Counties    	Pierce County
 St. Croix County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts