People QuickFacts Beloit Wisconsin Population, 2011 estimate 36,913 5,711,767 Population, 2010 (April 1) estimates base 36,966 5,686,986 Population, percent change, April 1, 2010 to July 1, 2011 -0.1% 0.4% Population, 2010 36,966 5,686,986 Persons under 5 years, percent, 2010 7.7% 6.3% Persons under 18 years, percent, 2010 27.1% 23.6% Persons 65 years and over, percent, 2010 12.0% 13.7% Female persons, percent, 2010 52.1% 50.4%  White persons, percent, 2010 (a) 68.9% 86.2% Black persons, percent, 2010 (a) 15.1% 6.3% American Indian and Alaska Native persons, percent, 2010 (a) 0.4% 1.0% Asian persons, percent, 2010 (a) 1.1% 2.3% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.0% Persons reporting two or more races, percent, 2010 4.4% 1.8% Persons of Hispanic or Latino origin, percent, 2010 (b) 17.1% 5.9% White persons not Hispanic, percent, 2010 63.5% 83.3%  Living in same house 1 year & over, 2006-2010 82.3% 85.3% Foreign born persons, percent, 2006-2010 8.3% 4.6% Language other than English spoken at home, pct age 5+, 2006-2010 16.0% 8.4% High school graduates, percent of persons age 25+, 2006-2010 80.1% 89.4% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 15.2% 25.8% Mean travel time to work (minutes), workers age 16+, 2006-2010 20.0 21.3  Homeownership rate, 2006-2010 66.1% 69.5% Housing units in multi-unit structures, percent, 2006-2010 23.6% 25.5% Median value of owner-occupied housing units, 2006-2010 $89,800 $169,000 Households, 2006-2010 14,143 2,274,611 Persons per household, 2006-2010 2.51 2.41 Per capita money income in past 12 months (2010 dollars) 2006-2010 $18,145 $26,624 Median household income 2006-2010 $37,102 $51,598 Persons below poverty level, percent, 2006-2010 21.5% 11.6%     Business QuickFacts Beloit Wisconsin Total number of firms, 2007 2,003 433,797 Black-owned firms, percent, 2007 8.5% 2.6% American Indian- and Alaska Native-owned firms, percent, 2007 F 0.6% Asian-owned firms, percent, 2007 F 1.6% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F S Hispanic-owned firms, percent, 2007 3.0% 1.3% Women-owned firms, percent, 2007 S 25.9%  Manufacturers shipments, 2007 ($1000) 1,522,900 163,563,195 Merchant wholesaler sales, 2007 ($1000) 297,935 59,996,244 Retail sales, 2007 ($1000) 467,068 72,283,321 Retail sales per capita, 2007 $12,713 $12,904 Accommodation and food services sales, 2007 ($1000) 53,648 9,247,311     Geography QuickFacts Beloit Wisconsin Land area in square miles, 2010 17.37 54,157.80 Persons per square mile, 2010 2,127.8 105.0 FIPS Code 06500 55 Counties Rock County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts