People QuickFacts Rapid City South Dakota Population, 2011 estimate 69,200 823,593 Population, 2010 (April 1) estimates base 67,956 814,180 Population, percent change, April 1, 2010 to July 1, 2011 1.8% 1.2% Population, 2010 67,956 814,180 Persons under 5 years, percent, 2010 7.5% 7.3% Persons under 18 years, percent, 2010 23.9% 24.9% Persons 65 years and over, percent, 2010 14.5% 14.3% Female persons, percent, 2010 50.5% 50.0%  White persons, percent, 2010 (a) 80.4% 85.9% Black persons, percent, 2010 (a) 1.1% 1.3% American Indian and Alaska Native persons, percent, 2010 (a) 12.4% 8.8% Asian persons, percent, 2010 (a) 1.2% 0.9% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.0% Persons reporting two or more races, percent, 2010 4.1% 2.1% Persons of Hispanic or Latino origin, percent, 2010 (b) 4.1% 2.7% White persons not Hispanic, percent, 2010 78.6% 84.7%  Living in same house 1 year & over, percent, 2007-2011 75.4% 84.2% Foreign born persons, percent, 2007-2011 2.2% 2.4% Language other than English spoken at home, percent age 5+, 2007-2011 5.3% 6.7% High school graduate or higher, percent of persons age 25+, 2007-2011 91.5% 89.8% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 29.7% 25.8% Veterans, 2007-2011 7,811 71,125 Mean travel time to work (minutes), workers age 16+, 2007-2011 15.7 16.7  Housing units, 2010 30,254 363,438 Homeownership rate, 2007-2011 57.8% 68.7% Housing units in multi-unit structures, percent, 2007-2011 30.7% 18.5% Median value of owner-occupied housing units, 2007-2011 $151,500 $127,000 Households, 2007-2011 27,741 318,466 Persons per household, 2007-2011 2.32 2.43 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $25,893 $24,925 Median household income, 2007-2011 $44,740 $48,010 Persons below poverty level, percent, 2007-2011 15.7% 13.8%     Business QuickFacts Rapid City South Dakota Total number of firms, 2007 6,662 76,997 Black-owned firms, percent, 2007 F 0.3% American Indian- and Alaska Native-owned firms, percent, 2007 3.1% 2.2% Asian-owned firms, percent, 2007 0.4% 0.6% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.0% Hispanic-owned firms, percent, 2007 1.0% 0.8% Women-owned firms, percent, 2007 22.6% 22.2%  Manufacturers shipments, 2007 ($1000) 623,571 13,051,128 Merchant wholesaler sales, 2007 ($1000) 889,360 11,400,476 Retail sales, 2007 ($1000) 1,855,748 12,266,218 Retail sales per capita, 2007 $28,821 $15,390 Accommodation and food services sales, 2007 ($1000) 231,930 1,622,751     Geography QuickFacts Rapid City South Dakota Land area in square miles, 2010 55.41 75,811.00 Persons per square mile, 2010 1,226.5 10.7 FIPS Code 52980 46 Counties Pennington County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts