People QuickFacts Rapid City South Dakota Population, 2011 estimate 69,200 824,082 Population, 2010 (April 1) estimates base 67,956 814,180 Population, percent change, April 1, 2010 to July 1, 2011 1.8% 1.2% Population, 2010 67,956 814,180 Persons under 5 years, percent, 2010 7.5% 7.3% Persons under 18 years, percent, 2010 23.9% 24.9% Persons 65 years and over, percent, 2010 14.5% 14.3% Female persons, percent, 2010 50.5% 50.0%  White persons, percent, 2010 (a) 80.4% 85.9% Black persons, percent, 2010 (a) 1.1% 1.3% American Indian and Alaska Native persons, percent, 2010 (a) 12.4% 8.8% Asian persons, percent, 2010 (a) 1.2% 0.9% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.0% Persons reporting two or more races, percent, 2010 4.1% 2.1% Persons of Hispanic or Latino origin, percent, 2010 (b) 4.1% 2.7% White persons not Hispanic, percent, 2010 78.6% 84.7%  Living in same house 1 year & over, 2006-2010 74.2% 83.6% Foreign born persons, percent, 2006-2010 2.4% 2.3% Language other than English spoken at home, pct age 5+, 2006-2010 5.9% 6.8% High school graduates, percent of persons age 25+, 2006-2010 91.8% 89.3% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 29.7% 25.3% Mean travel time to work (minutes), workers age 16+, 2006-2010 15.7 16.5  Homeownership rate, 2006-2010 58.8% 68.9% Housing units in multi-unit structures, percent, 2006-2010 30.3% 18.5% Median value of owner-occupied housing units, 2006-2010 $147,200 $122,200 Households, 2006-2010 27,678 315,468 Persons per household, 2006-2010 2.31 2.43 Per capita money income in past 12 months (2010 dollars) 2006-2010 $25,681 $24,110 Median household income 2006-2010 $44,099 $46,369 Persons below poverty level, percent, 2006-2010 16.3% 13.7%     Business QuickFacts Rapid City South Dakota Total number of firms, 2007 6,662 76,997 Black-owned firms, percent, 2007 F 0.3% American Indian- and Alaska Native-owned firms, percent, 2007 3.1% 2.2% Asian-owned firms, percent, 2007 0.4% 0.6% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.0% Hispanic-owned firms, percent, 2007 1.0% 0.8% Women-owned firms, percent, 2007 22.6% 22.2%  Manufacturers shipments, 2007 ($1000) 623,571 13,051,128 Merchant wholesaler sales, 2007 ($1000) 889,360 11,400,476 Retail sales, 2007 ($1000) 1,855,748 12,266,218 Retail sales per capita, 2007 $28,821 $15,390 Accommodation and food services sales, 2007 ($1000) 231,930 1,622,751     Geography QuickFacts Rapid City South Dakota Land area in square miles, 2010 55.41 75,811.00 Persons per square mile, 2010 1,226.5 10.7 FIPS Code 52980 46 Counties Pennington County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts