People QuickFacts East Rochester New York Population, 2012 estimate 6,594 19,570,261 Population, 2010 (April 1) estimates base 6,587 19,378,104 Population, percent change, April 1, 2010 to July 1, 2012 0.1% 1.0% Population, 2010 6,587 19,378,102 Persons under 5 years, percent, 2010 6.1% 6.0% Persons under 18 years, percent, 2010 22.3% 22.3% Persons 65 years and over, percent, 2010 12.1% 13.5% Female persons, percent, 2010 50.9% 51.6%  White persons, percent, 2010 (a) 91.8% 65.7% Black persons, percent, 2010 (a) 3.2% 15.9% American Indian and Alaska Native persons, percent, 2010 (a) 0.2% 0.6% Asian persons, percent, 2010 (a) 0.9% 7.3% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.0% Persons reporting two or more races, percent, 2010 2.7% 3.0% Persons of Hispanic or Latino origin, percent, 2010 (b) 5.1% 17.6% White persons not Hispanic, percent, 2010 88.5% 58.3%  Living in same house 1 year & over, percent, 2007-2011 92.8% 88.5% Foreign born persons, percent, 2007-2011 6.3% 21.8% Language other than English spoken at home, percent age 5+, 2007-2011 8.3% 29.5% High school graduate or higher, percent of persons age 25+, 2007-2011 89.8% 84.6% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 21.8% 32.5% Veterans, 2007-2011 626 986,313 Mean travel time to work (minutes), workers age 16+, 2007-2011 16.0 31.4  Housing units, 2010 2,992 8,108,103 Homeownership rate, 2007-2011 65.6% 54.8% Housing units in multi-unit structures, percent, 2007-2011 32.7% 50.5% Median value of owner-occupied housing units, 2007-2011 $92,300 $301,000 Households, 2007-2011 2,872 7,215,687 Persons per household, 2007-2011 2.26 2.59 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $22,659 $31,796 Median household income, 2007-2011 $44,404 $56,951 Persons below poverty level, percent, 2007-2011 14.3% 14.5%     Business QuickFacts East Rochester New York Total number of firms, 2007 794 1,956,733 Black-owned firms, percent, 2007 F 10.4% American Indian- and Alaska Native-owned firms, percent, 2007 F 0.7% Asian-owned firms, percent, 2007 F 10.1% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 F 9.9% Women-owned firms, percent, 2007 S 30.4%  Manufacturers shipments, 2007 ($1000) NA 162,720,173 Merchant wholesaler sales, 2007 ($1000) D 313,461,904 Retail sales, 2007 ($1000) 293,870 230,718,065 Retail sales per capita, 2007 $46,847 $11,879 Accommodation and food services sales, 2007 ($1000) 8,293 39,813,499     Geography QuickFacts East Rochester New York Land area in square miles, 2010 1.33 47,126.40 Persons per square mile, 2010 4,971.3 411.2 FIPS Code 22865 36 Counties Monroe County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts