People QuickFacts Ruidoso New Mexico Population, 2011 estimate 8,010 2,078,674 Population, 2010 (April 1) estimates base 8,027 2,059,180 Population, percent change, April 1, 2010 to July 1, 2011 -0.2% 0.9% Population, 2010 8,029 2,059,179 Persons under 5 years, percent, 2010 5.0% 7.0% Persons under 18 years, percent, 2010 18.2% 25.2% Persons 65 years and over, percent, 2010 23.7% 13.2% Female persons, percent, 2010 52.1% 50.6%  White persons, percent, 2010 (a) 85.9% 68.4% Black persons, percent, 2010 (a) 0.4% 2.1% American Indian and Alaska Native persons, percent, 2010 (a) 3.0% 9.4% Asian persons, percent, 2010 (a) 0.6% 1.4% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.1% Persons reporting two or more races, percent, 2010 2.4% 3.7% Persons of Hispanic or Latino origin, percent, 2010 (b) 27.1% 46.3% White persons not Hispanic, percent, 2010 68.2% 40.5%  Living in same house 1 year & over, percent, 2007-2011 90.3% 84.6% Foreign born persons, percent, 2007-2011 2.6% 9.8% Language other than English spoken at home, percent age 5+, 2007-2011 16.6% 36.2% High school graduate or higher, percent of persons age 25+, 2007-2011 89.2% 83.1% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 32.4% 25.4% Veterans, 2007-2011 910 176,805 Mean travel time to work (minutes), workers age 16+, 2007-2011 12.7 21.8  Housing units, 2010 8,428 901,388 Homeownership rate, 2007-2011 73.7% 69.6% Housing units in multi-unit structures, percent, 2007-2011 17.1% 15.0% Median value of owner-occupied housing units, 2007-2011 $199,900 $161,800 Households, 2007-2011 3,657 762,002 Persons per household, 2007-2011 2.19 2.62 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $29,333 $23,537 Median household income, 2007-2011 $47,639 $44,631 Persons below poverty level, percent, 2007-2011 9.9% 19.0%     Business QuickFacts Ruidoso New Mexico Total number of firms, 2007 1,405 157,231 Black-owned firms, percent, 2007 F 1.2% American Indian- and Alaska Native-owned firms, percent, 2007 S 5.3% Asian-owned firms, percent, 2007 S 2.1% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 S 23.6% Women-owned firms, percent, 2007 23.5% 31.7%  Manufacturers shipments, 2007 ($1000) NA 17,122,725 Merchant wholesaler sales, 2007 ($1000) D 10,589,286 Retail sales, 2007 ($1000) 148,513 24,469,997 Retail sales per capita, 2007 $16,367 $12,429 Accommodation and food services sales, 2007 ($1000) 50,654 3,734,300     Geography QuickFacts Ruidoso New Mexico Land area in square miles, 2010 16.12 121,298.15 Persons per square mile, 2010 498.0 17.0 FIPS Code 65210 35 Counties Lincoln County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts