People QuickFacts Portales New Mexico Population, 2011 estimate 12,641 2,078,674 Population, 2010 (April 1) estimates base 12,280 2,059,180 Population, percent change, April 1, 2010 to July 1, 2011 2.9% 0.9% Population, 2010 12,280 2,059,179 Persons under 5 years, percent, 2010 8.2% 7.0% Persons under 18 years, percent, 2010 25.6% 25.2% Persons 65 years and over, percent, 2010 11.2% 13.2% Female persons, percent, 2010 50.2% 50.6%  White persons, percent, 2010 (a) 74.7% 68.4% Black persons, percent, 2010 (a) 2.5% 2.1% American Indian and Alaska Native persons, percent, 2010 (a) 1.6% 9.4% Asian persons, percent, 2010 (a) 1.2% 1.4% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.1% Persons reporting two or more races, percent, 2010 3.8% 3.7% Persons of Hispanic or Latino origin, percent, 2010 (b) 43.0% 46.3% White persons not Hispanic, percent, 2010 50.9% 40.5%  Living in same house 1 year & over, percent, 2007-2011 72.1% 84.6% Foreign born persons, percent, 2007-2011 7.7% 9.8% Language other than English spoken at home, percent age 5+, 2007-2011 28.9% 36.2% High school graduate or higher, percent of persons age 25+, 2007-2011 80.2% 83.1% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 24.0% 25.4% Veterans, 2007-2011 689 176,805 Mean travel time to work (minutes), workers age 16+, 2007-2011 12.1 21.8  Housing units, 2010 4,968 901,388 Homeownership rate, 2007-2011 50.5% 69.6% Housing units in multi-unit structures, percent, 2007-2011 18.7% 15.0% Median value of owner-occupied housing units, 2007-2011 $95,900 $161,800 Households, 2007-2011 4,169 762,002 Persons per household, 2007-2011 2.73 2.62 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $15,678 $23,537 Median household income, 2007-2011 $30,262 $44,631 Persons below poverty level, percent, 2007-2011 31.0% 19.0%     Business QuickFacts Portales New Mexico Total number of firms, 2007 1,004 157,231 Black-owned firms, percent, 2007 F 1.2% American Indian- and Alaska Native-owned firms, percent, 2007 F 5.3% Asian-owned firms, percent, 2007 F 2.1% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 S 23.6% Women-owned firms, percent, 2007 41.9% 31.7%  Manufacturers shipments, 2007 ($1000) NA 17,122,725 Merchant wholesaler sales, 2007 ($1000) 18,304 10,589,286 Retail sales, 2007 ($1000) 161,633 24,469,997 Retail sales per capita, 2007 $13,175 $12,429 Accommodation and food services sales, 2007 ($1000) D 3,734,300     Geography QuickFacts Portales New Mexico Land area in square miles, 2010 7.06 121,298.15 Persons per square mile, 2010 1,738.6 17.0 FIPS Code 59260 35 Counties Roosevelt County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts