People QuickFacts Las Cruces New Mexico Population, 2011 estimate 99,665 2,082,224 Population, 2010 (April 1) estimates base 97,618 2,059,180 Population, percent change, April 1, 2010 to July 1, 2011 2.1% 1.1% Population, 2010 97,618 2,059,179 Persons under 5 years, percent, 2010 7.1% 7.0% Persons under 18 years, percent, 2010 24.3% 25.2% Persons 65 years and over, percent, 2010 13.6% 13.2% Female persons, percent, 2010 51.3% 50.6%  White persons, percent, 2010 (a) 75.3% 68.4% Black persons, percent, 2010 (a) 2.4% 2.1% American Indian and Alaska Native persons, percent, 2010 (a) 1.7% 9.4% Asian persons, percent, 2010 (a) 1.6% 1.4% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.1% Persons reporting two or more races, percent, 2010 3.5% 3.7% Persons of Hispanic or Latino origin, percent, 2010 (b) 56.8% 46.3% White persons not Hispanic, percent, 2010 37.5% 40.5%  Living in same house 1 year & over, 2006-2010 74.4% 84.0% Foreign born persons, percent, 2006-2010 13.2% 9.7% Language other than English spoken at home, pct age 5+, 2006-2010 40.1% 36.0% High school graduates, percent of persons age 25+, 2006-2010 83.3% 82.7% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 31.1% 25.5% Mean travel time to work (minutes), workers age 16+, 2006-2010 16.7 21.7  Homeownership rate, 2006-2010 57.7% 69.6% Housing units in multi-unit structures, percent, 2006-2010 27.9% 15.1% Median value of owner-occupied housing units, 2006-2010 $152,400 $158,400 Households, 2006-2010 36,477 756,112 Persons per household, 2006-2010 2.45 2.61 Per capita money income in past 12 months (2010 dollars) 2006-2010 $19,943 $22,966 Median household income 2006-2010 $38,391 $43,820 Persons below poverty level, percent, 2006-2010 20.4% 18.4%     Business QuickFacts Las Cruces New Mexico Total number of firms, 2007 7,419 157,231 Black-owned firms, percent, 2007 1.1% 1.2% American Indian- and Alaska Native-owned firms, percent, 2007 2.1% 5.3% Asian-owned firms, percent, 2007 S 2.1% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 31.7% 23.6% Women-owned firms, percent, 2007 29.1% 31.7%  Manufacturers shipments, 2007 ($1000) 262,408 17,122,725 Merchant wholesaler sales, 2007 ($1000) 272,010 10,589,286 Retail sales, 2007 ($1000) 1,723,760 24,469,997 Retail sales per capita, 2007 $19,338 $12,429 Accommodation and food services sales, 2007 ($1000) 211,578 3,734,300     Geography QuickFacts Las Cruces New Mexico Land area in square miles, 2010 76.49 121,298.15 Persons per square mile, 2010 1,276.2 17.0 FIPS Code 39380 35 Counties Dona Ana County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts