People QuickFacts Luna County New Mexico Population, 2012 estimate 25,041 2,085,538 Population, 2010 (April 1) estimates base 25,095 2,059,180 Population, percent change, April 1, 2010 to July 1, 2012 -0.2% 1.3% Population, 2010 25,095 2,059,179 Persons under 5 years, percent, 2011 7.6% 7.0% Persons under 18 years, percent, 2011 26.5% 24.9% Persons 65 years and over, percent, 2011 19.8% 13.6% Female persons, percent, 2011 50.1% 50.5%  White persons, percent, 2011 (a) 94.2% 83.4% Black persons, percent, 2011 (a) 1.4% 2.5% American Indian and Alaska Native persons, percent, 2011 (a) 2.2% 10.1% Asian persons, percent, 2011 (a) 0.6% 1.6% Native Hawaiian and Other Pacific Islander persons, percent, 2011 (a) 0.2% 0.2% Persons reporting two or more races, percent, 2011 1.4% 2.3% Persons of Hispanic or Latino Origin, percent, 2011 (b) 62.5% 46.7% White persons not Hispanic, percent, 2011 34.8% 40.2%  Living in same house 1 year & over, percent, 2007-2011 82.3% 84.6% Foreign born persons, percent, 2007-2011 16.3% 9.8% Language other than English spoken at home, percent age 5+, 2007-2011 49.0% 36.2% High school graduate or higher, percent of persons age 25+, 2007-2011 69.8% 83.1% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 14.0% 25.4% Veterans, 2007-2011 2,311 176,805 Mean travel time to work (minutes), workers age 16+, 2007-2011 18.1 21.8  Housing units, 2011 10,927 908,132 Homeownership rate, 2007-2011 69.4% 69.6% Housing units in multi-unit structures, percent, 2007-2011 9.5% 15.0% Median value of owner-occupied housing units, 2007-2011 $91,300 $161,800 Households, 2007-2011 9,222 762,002 Persons per household, 2007-2011 2.70 2.62 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $16,281 $23,537 Median household income, 2007-2011 $30,921 $44,631 Persons below poverty level, percent, 2007-2011 30.8% 19.0%     Business QuickFacts Luna County New Mexico Private nonfarm establishments, 2010 416 44,221 Private nonfarm employment, 2010 4,621 600,165 Private nonfarm employment, percent change, 2000-2010 32.9 9.2 Nonemployer establishments, 2010 1,001 120,470  Total number of firms, 2007 1,320 157,231 Black-owned firms, percent, 2007 F 1.2% American Indian- and Alaska Native-owned firms, percent, 2007 3.7% 5.3% Asian-owned firms, percent, 2007 S 2.1% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 36.7% 23.6% Women-owned firms, percent, 2007 27.7% 31.7%  Manufacturers shipments, 2007 ($1000) D 17,122,725 Merchant wholesaler sales, 2007 ($1000) D 10,589,286 Retail sales, 2007 ($1000) 236,777 24,469,997 Retail sales per capita, 2007 $8,835 $12,429 Accommodation and food services sales, 2007 ($1000) 36,899 3,734,300 Building permits, 2011 18 4,067     Geography QuickFacts Luna County New Mexico Land area in square miles, 2010 2,965.19 121,298.15 Persons per square mile, 2010 8.5 17.0 FIPS Code 029 35 Metropolitan or Micropolitan Statistical Area Deming, NM Micro Area   (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts