People QuickFacts	Olive Branch	Mississippi
 	Population, 2011 estimate    	34,068	2,977,457
 	Population, 2010 (April 1) estimates base    	33,484	2,967,299
 	Population, percent change, April 1, 2010 to July 1, 2011    	1.7%	0.3%
 	Population, 2010    	33,484	2,967,297
 	Persons under 5 years, percent, 2010    	6.7%	7.1%
 	Persons under 18 years, percent, 2010    	28.3%	25.5%
 	Persons 65 years and over, percent,  2010    	10.6%	12.8%
 	Female persons, percent, 2010    	51.7%	51.4% 			
 	White persons, percent, 2010 (a)    	71.5%	59.1%
 	Black persons, percent, 2010 (a)    	23.1%	37.0%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.2%	0.5%
 	Asian persons, percent, 2010 (a)    	1.3%	0.9%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	0.1%	0.0%
 	Persons reporting two or more races, percent, 2010    	1.4%	1.1%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	4.2%	2.7%
 	White persons not Hispanic, percent, 2010    	70.2%	58.0% 			
 	Living in same house 1 year & over, percent, 2007-2011    	87.6%	85.2%
 	Foreign born persons, percent, 2007-2011    	5.2%	2.2%
 	Language other than English spoken at home, percent age 5+, 2007-2011    	7.3%	3.9%
 	High school graduate or higher, percent of persons age 25+, 2007-2011    	91.1%	80.3%
 	Bachelor's degree or higher, percent of persons age 25+, 2007-2011    	26.8%	19.7%
 	Veterans, 2007-2011    	2,185	209,408
 	Mean travel time to work (minutes), workers age 16+, 2007-2011    	25.4	23.9 			
 	Housing units, 2010    	12,942	1,274,719
 	Homeownership rate, 2007-2011    	81.4%	70.6%
 	Housing units in multi-unit structures, percent, 2007-2011    	9.9%	13.4%
 	Median value of owner-occupied housing units, 2007-2011    	$166,000	$99,200
 	Households, 2007-2011    	11,843	1,085,062
 	Persons per household, 2007-2011    	2.77	2.64
 	Per capita money income in the past 12 months (2011 dollars), 2007-2011    	$27,328	$20,521
 	Median household income, 2007-2011    	$68,287	$38,718
 	Persons below poverty level, percent, 2007-2011    	5.0%	21.6%

   	Business QuickFacts	Olive Branch	Mississippi
 	Total number of firms, 2007    	2,828	225,977
 	Black-owned firms, percent, 2007    	14.1%	18.0%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	F	0.3%
 	Asian-owned firms, percent, 2007    	2.3%	1.8%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.0%
 	Hispanic-owned firms, percent, 2007    	S	0.8%
 	Women-owned firms, percent, 2007    	28.0%	26.9% 			
 	Manufacturers shipments, 2007 ($1000)    	1,139,922	59,869,456
 	Merchant wholesaler sales, 2007 ($1000)    	615,654	23,003,585
 	Retail sales, 2007 ($1000)    	565,844	33,751,407
 	Retail sales per capita, 2007    	$18,464	$11,552
 	Accommodation and food services sales, 2007 ($1000)    	64,473	7,045,097

   	Geography QuickFacts	Olive Branch	Mississippi
 	Land area in square miles, 2010    	36.70	46,923.27
 	Persons per square mile, 2010    	912.4	63.2
 	FIPS Code    	54040	28
 	Counties    	DeSoto County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts