People QuickFacts	Rochester Hills	Michigan
 	Population, 2011 estimate    	71,452	9,876,187
 	Population, 2010 (April 1) estimates base    	70,995	9,883,635
 	Population, percent change, April 1, 2010 to July 1, 2011    	0.6%	-0.1%
 	Population, 2010    	70,995	9,883,640
 	Persons under 5 years, percent, 2010    	5.7%	6.0%
 	Persons under 18 years, percent, 2010    	23.7%	23.7%
 	Persons 65 years and over, percent,  2010    	13.8%	13.8%
 	Female persons, percent, 2010    	51.6%	50.9% 			
 	White persons, percent, 2010 (a)    	82.1%	78.9%
 	Black persons, percent, 2010 (a)    	4.5%	14.2%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.2%	0.6%
 	Asian persons, percent, 2010 (a)    	10.5%	2.4%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	Z	0.0%
 	Persons reporting two or more races, percent, 2010    	1.9%	2.3%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	3.1%	4.4%
 	White persons not Hispanic, percent, 2010    	80.0%	76.6% 			
 	Living in same house 1 year & over, 2006-2010    	87.0%	85.5%
 	Foreign born persons, percent,  2006-2010    	17.1%	5.9%
 	Language other than English spoken at home, pct age 5+, 2006-2010    	20.0%	8.9%
 	High school graduates, percent of persons age 25+, 2006-2010    	94.8%	88.0%
 	Bachelor's degree or higher, pct of persons age 25+, 2006-2010    	50.0%	25.0%
 	Mean travel time to work (minutes), workers age 16+, 2006-2010    	25.6	23.7 			
 	Homeownership rate, 2006-2010    	76.6%	74.2%
 	Housing units in multi-unit structures, percent, 2006-2010    	22.0%	18.0%
 	Median value of owner-occupied housing units, 2006-2010    	$238,700	$144,200
 	Households, 2006-2010    	27,459	3,843,997
 	Persons per household, 2006-2010    	2.54	2.53
 	Per capita money income in past 12 months (2010 dollars) 2006-2010    	$38,353	$25,135
 	Median household income 2006-2010    	$78,086	$48,432
 	Persons below poverty level, percent, 2006-2010    	6.5%	14.8%

   	Business QuickFacts	Rochester Hills	Michigan
 	Total number of firms, 2007    	6,994	816,972
 	Black-owned firms, percent, 2007    	S	8.9%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	S	0.7%
 	Asian-owned firms, percent, 2007    	6.6%	2.6%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.1%
 	Hispanic-owned firms, percent, 2007    	F	1.3%
 	Women-owned firms, percent, 2007    	29.1%	30.4% 			
 	Manufacturers shipments, 2007 ($1000)    	868,305	234,455,768
 	Merchant wholesaler sales, 2007 ($1000)    	450,603	107,109,349
 	Retail sales, 2007 ($1000)    	1,183,177	109,102,594
 	Retail sales per capita, 2007    	$17,132	$10,855
 	Accommodation and food services sales, 2007 ($1000)    	D	14,536,648

   	Geography QuickFacts	Rochester Hills	Michigan
 	Land area in square miles, 2010    	32.82	56,538.90
 	Persons per square mile, 2010    	2,163.2	174.8
 	FIPS Code    	69035	26
 	Counties    	Oakland County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts