People QuickFacts Rochester Michigan Population, 2011 estimate 12,793 9,876,801 Population, 2010 (April 1) estimates base 12,711 9,883,635 Population, percent change, April 1, 2010 to July 1, 2011 0.6% -0.1% Population, 2010 12,711 9,883,640 Persons under 5 years, percent, 2010 5.4% 6.0% Persons under 18 years, percent, 2010 25.1% 23.7% Persons 65 years and over, percent, 2010 11.5% 13.8% Female persons, percent, 2010 52.0% 50.9%  White persons, percent, 2010 (a) 88.6% 78.9% Black persons, percent, 2010 (a) 3.7% 14.2% American Indian and Alaska Native persons, percent, 2010 (a) 0.2% 0.6% Asian persons, percent, 2010 (a) 5.5% 2.4% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.0% 0.0% Persons reporting two or more races, percent, 2010 1.5% 2.3% Persons of Hispanic or Latino origin, percent, 2010 (b) 2.7% 4.4% White persons not Hispanic, percent, 2010 86.8% 76.6%  Living in same house 1 year & over, percent, 2007-2011 83.9% 85.4% Foreign born persons, percent, 2007-2011 11.3% 6.0% Language other than English spoken at home, percent age 5+, 2007-2011 12.2% 9.0% High school graduate or higher, percent of persons age 25+, 2007-2011 96.6% 88.4% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 55.1% 25.3% Veterans, 2007-2011 637 711,613 Mean travel time to work (minutes), workers age 16+, 2007-2011 29.4 23.9  Housing units, 2010 5,994 4,532,233 Homeownership rate, 2007-2011 69.7% 73.5% Housing units in multi-unit structures, percent, 2007-2011 35.8% 18.1% Median value of owner-occupied housing units, 2007-2011 $263,600 $137,300 Households, 2007-2011 5,451 3,825,182 Persons per household, 2007-2011 2.29 2.53 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $47,117 $25,482 Median household income, 2007-2011 $77,407 $48,669 Persons below poverty level, percent, 2007-2011 7.3% 15.7%     Business QuickFacts Rochester Michigan Total number of firms, 2007 1,813 816,972 Black-owned firms, percent, 2007 S 8.9% American Indian- and Alaska Native-owned firms, percent, 2007 F 0.7% Asian-owned firms, percent, 2007 S 2.6% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.1% Hispanic-owned firms, percent, 2007 F 1.3% Women-owned firms, percent, 2007 26.3% 30.4%  Manufacturers shipments, 2007 ($1000) 130,103 234,455,768 Merchant wholesaler sales, 2007 ($1000) 74,811 107,109,349 Retail sales, 2007 ($1000) 102,276 109,102,594 Retail sales per capita, 2007 $9,296 $10,855 Accommodation and food services sales, 2007 ($1000) 61,013 14,536,648     Geography QuickFacts Rochester Michigan Land area in square miles, 2010 3.83 56,538.90 Persons per square mile, 2010 3,323.1 174.8 FIPS Code 69020 26 Counties Oakland County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts