People QuickFacts Holyoke Massachusetts Population, 2011 estimate 39,905 6,587,536 Population, 2010 (April 1) estimates base 39,880 6,547,629 Population, percent change, April 1, 2010 to July 1, 2011 0.1% 0.6% Population, 2010 39,880 6,547,629 Persons under 5 years, percent, 2010 7.7% 5.6% Persons under 18 years, percent, 2010 26.4% 21.7% Persons 65 years and over, percent, 2010 14.2% 13.8% Female persons, percent, 2010 53.1% 51.6%  White persons, percent, 2010 (a) 66.0% 80.4% Black persons, percent, 2010 (a) 4.7% 6.6% American Indian and Alaska Native persons, percent, 2010 (a) 0.8% 0.3% Asian persons, percent, 2010 (a) 1.1% 5.3% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.0% Persons reporting two or more races, percent, 2010 3.9% 2.6% Persons of Hispanic or Latino origin, percent, 2010 (b) 48.4% 9.6% White persons not Hispanic, percent, 2010 46.8% 76.1%  Living in same house 1 year & over, 2006-2010 82.9% 86.1% Foreign born persons, percent, 2006-2010 5.6% 14.5% Language other than English spoken at home, pct age 5+, 2006-2010 45.8% 21.0% High school graduates, percent of persons age 25+, 2006-2010 74.0% 88.7% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 19.8% 38.3% Mean travel time to work (minutes), workers age 16+, 2006-2010 18.9 27.3  Homeownership rate, 2006-2010 40.7% 64.0% Housing units in multi-unit structures, percent, 2006-2010 61.0% 41.7% Median value of owner-occupied housing units, 2006-2010 $189,100 $352,300 Households, 2006-2010 16,108 2,512,552 Persons per household, 2006-2010 2.41 2.48 Per capita money income in past 12 months (2010 dollars) 2006-2010 $18,766 $33,966 Median household income 2006-2010 $31,948 $64,509 Persons below poverty level, percent, 2006-2010 31.7% 10.5%     Business QuickFacts Holyoke Massachusetts Total number of firms, 2007 2,460 596,790 Black-owned firms, percent, 2007 4.8% 3.4% American Indian- and Alaska Native-owned firms, percent, 2007 F 0.4% Asian-owned firms, percent, 2007 1.7% 4.5% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.0% Hispanic-owned firms, percent, 2007 9.8% 3.3% Women-owned firms, percent, 2007 24.9% 29.8%  Manufacturers shipments, 2007 ($1000) 451,803 86,428,959 Merchant wholesaler sales, 2007 ($1000) 125,279 95,275,672 Retail sales, 2007 ($1000) 712,555 88,082,966 Retail sales per capita, 2007 $17,456 $13,553 Accommodation and food services sales, 2007 ($1000) D 14,917,210     Geography QuickFacts Holyoke Massachusetts Land area in square miles, 2010 21.28 7,800.06 Persons per square mile, 2010 1,874.0 839.4 FIPS Code 30840 25 Counties Hampden County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts