People QuickFacts Baton Rouge Louisiana Population, 2011 estimate 230,139 4,574,766 Population, 2010 (April 1) estimates base 229,493 4,533,372 Population, percent change, April 1, 2010 to July 1, 2011 0.3% 0.9% Population, 2010 229,493 4,533,372 Persons under 5 years, percent, 2010 6.5% 6.9% Persons under 18 years, percent, 2010 22.4% 24.7% Persons 65 years and over, percent, 2010 11.2% 12.3% Female persons, percent, 2010 51.9% 51.0%  White persons, percent, 2010 (a) 39.4% 62.6% Black persons, percent, 2010 (a) 54.5% 32.0% American Indian and Alaska Native persons, percent, 2010 (a) 0.2% 0.7% Asian persons, percent, 2010 (a) 3.3% 1.5% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.0% Persons reporting two or more races, percent, 2010 1.3% 1.6% Persons of Hispanic or Latino origin, percent, 2010 (b) 3.3% 4.2% White persons not Hispanic, percent, 2010 37.8% 60.3%  Living in same house 1 year & over, percent, 2007-2011 78.3% 85.1% Foreign born persons, percent, 2007-2011 5.4% 3.7% Language other than English spoken at home, percent age 5+, 2007-2011 8.5% 8.8% High school graduate or higher, percent of persons age 25+, 2007-2011 84.3% 81.6% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 32.4% 21.1% Veterans, 2007-2011 13,037 314,677 Mean travel time to work (minutes), workers age 16+, 2007-2011 20.4 24.9  Housing units, 2010 100,801 1,964,981 Homeownership rate, 2007-2011 51.7% 67.9% Housing units in multi-unit structures, percent, 2007-2011 36.2% 18.1% Median value of owner-occupied housing units, 2007-2011 $151,900 $135,400 Households, 2007-2011 88,063 1,675,097 Persons per household, 2007-2011 2.48 2.60 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $23,565 $23,853 Median household income, 2007-2011 $37,381 $44,086 Persons below poverty level, percent, 2007-2011 24.8% 18.4%     Business QuickFacts Baton Rouge Louisiana Total number of firms, 2007 24,737 375,808 Black-owned firms, percent, 2007 30.4% 15.9% American Indian- and Alaska Native-owned firms, percent, 2007 S 0.7% Asian-owned firms, percent, 2007 3.3% 2.8% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.0% Hispanic-owned firms, percent, 2007 2.1% 2.9% Women-owned firms, percent, 2007 29.1% 27.4%  Manufacturers shipments, 2007 ($1000) 2,443,499 205,054,723 Merchant wholesaler sales, 2007 ($1000) 5,407,471 51,415,553 Retail sales, 2007 ($1000) 3,830,341 56,543,203 Retail sales per capita, 2007 $16,897 $12,921 Accommodation and food services sales, 2007 ($1000) 716,729 9,729,869     Geography QuickFacts Baton Rouge Louisiana Land area in square miles, 2010 76.95 43,203.90 Persons per square mile, 2010 2,982.5 104.9 FIPS Code 05000 22 Counties East Baton Rouge Parish (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts