People QuickFacts	Winter Haven	Florida
 	Population, 2011 estimate    	34,291	19,057,542
 	Population, 2010 (April 1) estimates base    	33,874	18,801,311
 	Population, percent change, April 1, 2010 to July 1, 2011    	1.2%	1.4%
 	Population, 2010    	33,874	18,801,310
 	Persons under 5 years, percent, 2010    	6.5%	5.7%
 	Persons under 18 years, percent, 2010    	22.3%	21.3%
 	Persons 65 years and over, percent,  2010    	22.3%	17.3%
 	Female persons, percent, 2010    	53.7%	51.1% 			
 	White persons, percent, 2010 (a)    	64.7%	75.0%
 	Black persons, percent, 2010 (a)    	27.7%	16.0%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.3%	0.4%
 	Asian persons, percent, 2010 (a)    	2.0%	2.4%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	0.1%	0.1%
 	Persons reporting two or more races, percent, 2010    	2.3%	2.5%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	11.0%	22.5%
 	White persons not Hispanic, percent, 2010    	58.1%	57.9% 			
 	Living in same house 1 year & over, 2006-2010    	78.1%	83.1%
 	Foreign born persons, percent,  2006-2010    	10.1%	19.2%
 	Language other than English spoken at home, pct age 5+, 2006-2010    	15.9%	26.6%
 	High school graduates, percent of persons age 25+, 2006-2010    	83.6%	85.3%
 	Bachelor's degree or higher, pct of persons age 25+, 2006-2010    	18.7%	25.9%
 	Mean travel time to work (minutes), workers age 16+, 2006-2010    	25.0	25.7 			
 	Homeownership rate, 2006-2010    	58.8%	69.7%
 	Housing units in multi-unit structures, percent, 2006-2010    	34.9%	30.0%
 	Median value of owner-occupied housing units, 2006-2010    	$134,400	$205,600
 	Households, 2006-2010    	14,025	7,152,844
 	Persons per household, 2006-2010    	2.33	2.53
 	Per capita money income in past 12 months (2010 dollars) 2006-2010    	$20,771	$26,551
 	Median household income 2006-2010    	$37,502	$47,661
 	Persons below poverty level, percent, 2006-2010    	22.0%	13.8%

   	Business QuickFacts	Winter Haven	Florida
 	Total number of firms, 2007    	4,088	2,009,589
 	Black-owned firms, percent, 2007    	12.6%	9.0%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	S	0.5%
 	Asian-owned firms, percent, 2007    	S	3.2%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.1%
 	Hispanic-owned firms, percent, 2007    	6.9%	22.4%
 	Women-owned firms, percent, 2007    	26.3%	28.9% 			
 	Manufacturers shipments, 2007 ($1000)    	279,238	104,832,907
 	Merchant wholesaler sales, 2007 ($1000)    	205,695	221,641,518
 	Retail sales, 2007 ($1000)    	667,524	262,341,127
 	Retail sales per capita, 2007    	$20,600	$14,353
 	Accommodation and food services sales, 2007 ($1000)    	69,952	41,922,059

   	Geography QuickFacts	Winter Haven	Florida
 	Land area in square miles, 2010    	31.30	53,624.76
 	Persons per square mile, 2010    	1,082.3	350.6
 	FIPS Code    	78275	12
 	Counties    	Polk County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts