People QuickFacts	Santa Cruz	California
 	Population, 2011 estimate    	60,342	37,691,912
 	Population, 2010 (April 1) estimates base    	59,948	37,253,956
 	Population, percent change, April 1, 2010 to July 1, 2011    	0.7%	1.2%
 	Population, 2010    	59,946	37,253,956
 	Persons under 5 years, percent, 2010    	3.9%	6.8%
 	Persons under 18 years, percent, 2010    	13.7%	25.0%
 	Persons 65 years and over, percent,  2010    	8.8%	11.4%
 	Female persons, percent, 2010    	49.9%	50.3% 			
 	White persons, percent, 2010 (a)    	74.5%	57.6%
 	Black persons, percent, 2010 (a)    	1.8%	6.2%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.7%	1.0%
 	Asian persons, percent, 2010 (a)    	7.7%	13.0%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	0.2%	0.4%
 	Persons reporting two or more races, percent, 2010    	5.7%	4.9%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	19.4%	37.6%
 	White persons not Hispanic, percent, 2010    	66.7%	40.1% 			
 	Living in same house 1 year & over, 2006-2010    	70.1%	84.0%
 	Foreign born persons, percent,  2006-2010    	13.0%	27.2%
 	Language other than English spoken at home, pct age 5+, 2006-2010    	21.4%	43.0%
 	High school graduates, percent of persons age 25+, 2006-2010    	91.0%	80.7%
 	Bachelor's degree or higher, pct of persons age 25+, 2006-2010    	51.7%	30.1%
 	Mean travel time to work (minutes), workers age 16+, 2006-2010    	22.1	26.9 			
 	Homeownership rate, 2006-2010    	45.5%	57.4%
 	Housing units in multi-unit structures, percent, 2006-2010    	32.0%	30.7%
 	Median value of owner-occupied housing units, 2006-2010    	$735,600	$458,500
 	Households, 2006-2010    	21,718	12,392,852
 	Persons per household, 2006-2010    	2.38	2.89
 	Per capita money income in past 12 months (2010 dollars) 2006-2010    	$31,569	$29,188
 	Median household income 2006-2010    	$61,207	$60,883
 	Persons below poverty level, percent, 2006-2010    	17.8%	13.7%

   	Business QuickFacts	Santa Cruz	California
 	Total number of firms, 2007    	7,116	3,425,510
 	Black-owned firms, percent, 2007    	S	4.0%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	S	1.3%
 	Asian-owned firms, percent, 2007    	S	14.9%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.3%
 	Hispanic-owned firms, percent, 2007    	S	16.5%
 	Women-owned firms, percent, 2007    	S	30.3% 			
 	Manufacturers shipments, 2007 ($1000)    	310,852	491,372,092
 	Merchant wholesaler sales, 2007 ($1000)    	622,435	598,456,486
 	Retail sales, 2007 ($1000)    	830,524	455,032,270
 	Retail sales per capita, 2007    	$15,118	$12,561
 	Accommodation and food services sales, 2007 ($1000)    	193,044	80,852,787

   	Geography QuickFacts	Santa Cruz	California
 	Land area in square miles, 2010    	12.74	155,779.22
 	Persons per square mile, 2010    	4,705.3	239.1
 	FIPS Code    	69112	06
 	Counties    	Santa Cruz County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts