People QuickFacts Santa Barbara California Population, 2011 estimate 89,045 37,683,933 Population, 2010 (April 1) estimates base 88,409 37,253,956 Population, percent change, April 1, 2010 to July 1, 2011 0.7% 1.2% Population, 2010 88,410 37,253,956 Persons under 5 years, percent, 2010 5.5% 6.8% Persons under 18 years, percent, 2010 18.6% 25.0% Persons 65 years and over, percent, 2010 14.2% 11.4% Female persons, percent, 2010 50.4% 50.3%  White persons, percent, 2010 (a) 75.1% 57.6% Black persons, percent, 2010 (a) 1.6% 6.2% American Indian and Alaska Native persons, percent, 2010 (a) 1.0% 1.0% Asian persons, percent, 2010 (a) 3.5% 13.0% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.4% Persons reporting two or more races, percent, 2010 3.9% 4.9% Persons of Hispanic or Latino origin, percent, 2010 (b) 38.0% 37.6% White persons not Hispanic, percent, 2010 54.8% 40.1%  Living in same house 1 year & over, percent, 2007-2011 79.1% 84.2% Foreign born persons, percent, 2007-2011 25.0% 27.2% Language other than English spoken at home, percent age 5+, 2007-2011 38.0% 43.2% High school graduate or higher, percent of persons age 25+, 2007-2011 84.8% 80.8% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 42.1% 30.2% Veterans, 2007-2011 4,349 1,997,566 Mean travel time to work (minutes), workers age 16+, 2007-2011 16.7 27.0  Housing units, 2010 37,820 13,680,081 Homeownership rate, 2007-2011 41.8% 56.7% Housing units in multi-unit structures, percent, 2007-2011 42.8% 30.8% Median value of owner-occupied housing units, 2007-2011 $926,100 $421,600 Households, 2007-2011 35,103 12,433,172 Persons per household, 2007-2011 2.47 2.91 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $37,087 $29,634 Median household income, 2007-2011 $63,401 $61,632 Persons below poverty level, percent, 2007-2011 14.2% 14.4%     Business QuickFacts Santa Barbara California Total number of firms, 2007 14,003 3,425,510 Black-owned firms, percent, 2007 1.2% 4.0% American Indian- and Alaska Native-owned firms, percent, 2007 S 1.3% Asian-owned firms, percent, 2007 4.9% 14.9% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.3% Hispanic-owned firms, percent, 2007 S 16.5% Women-owned firms, percent, 2007 27.4% 30.3%  Manufacturers shipments, 2007 ($1000) 233,313 491,372,092 Merchant wholesaler sales, 2007 ($1000) 558,948 598,456,486 Retail sales, 2007 ($1000) 1,729,595 455,032,270 Retail sales per capita, 2007 $20,269 $12,561 Accommodation and food services sales, 2007 ($1000) 447,119 80,852,787     Geography QuickFacts Santa Barbara California Land area in square miles, 2010 19.47 155,779.22 Persons per square mile, 2010 4,541.3 239.1 FIPS Code 69070 06 Counties Santa Barbara County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts