People QuickFacts	Rio del Mar CDP	California
 	Population, 2011 estimate    	X	37,683,933
 	Population, 2010 (April 1) estimates base    	X	37,253,956
 	Population, percent change, April 1, 2010 to July 1, 2011    	X	1.2%
 	Population, 2010    	9,216	37,253,956
 	Persons under 5 years, percent, 2010    	4.5%	6.8%
 	Persons under 18 years, percent, 2010    	19.7%	25.0%
 	Persons 65 years and over, percent,  2010    	18.4%	11.4%
 	Female persons, percent, 2010    	51.9%	50.3% 			
 	White persons, percent, 2010 (a)    	90.2%	57.6%
 	Black persons, percent, 2010 (a)    	0.7%	6.2%
 	American Indian and Alaska Native persons, percent, 2010 (a)    	0.5%	1.0%
 	Asian persons, percent, 2010 (a)    	3.4%	13.0%
 	Native Hawaiian and Other Pacific Islander, percent, 2010 (a)    	0.1%	0.4%
 	Persons reporting two or more races, percent, 2010    	3.1%	4.9%
 	Persons of Hispanic or Latino origin, percent, 2010 (b)    	9.8%	37.6%
 	White persons not Hispanic, percent, 2010    	83.6%	40.1% 			
 	Living in same house 1 year & over, percent, 2007-2011    	88.2%	84.2%
 	Foreign born persons, percent, 2007-2011    	7.3%	27.2%
 	Language other than English spoken at home, percent age 5+, 2007-2011    	9.9%	43.2%
 	High school graduate or higher, percent of persons age 25+, 2007-2011    	97.6%	80.8%
 	Bachelor's degree or higher, percent of persons age 25+, 2007-2011    	52.4%	30.2%
 	Veterans, 2007-2011    	769	1,997,566
 	Mean travel time to work (minutes), workers age 16+, 2007-2011    	27.7	27.0 			
 	Housing units, 2010    	4,924	13,680,081
 	Homeownership rate, 2007-2011    	73.5%	56.7%
 	Housing units in multi-unit structures, percent, 2007-2011    	14.2%	30.8%
 	Median value of owner-occupied housing units, 2007-2011    	$783,900	$421,600
 	Households, 2007-2011    	3,877	12,433,172
 	Persons per household, 2007-2011    	2.37	2.91
 	Per capita money income in the past 12 months (2011 dollars), 2007-2011    	$49,351	$29,634
 	Median household income, 2007-2011    	$88,620	$61,632
 	Persons below poverty level, percent, 2007-2011    	7.5%	14.4%

   	Business QuickFacts	Rio del Mar CDP	California
 	Total number of firms, 2007    	1,287	3,425,510
 	Black-owned firms, percent, 2007    	F	4.0%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	F	1.3%
 	Asian-owned firms, percent, 2007    	F	14.9%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.3%
 	Hispanic-owned firms, percent, 2007    	S	16.5%
 	Women-owned firms, percent, 2007    	35.0%	30.3% 			
 	Manufacturers shipments, 2007 ($1000)    	NA	491,372,092
 	Merchant wholesaler sales, 2007 ($1000)    	D	598,456,486
 	Retail sales, 2007 ($1000)    	43,168	455,032,270
 	Retail sales per capita, 2007    	NA	$12,561
 	Accommodation and food services sales, 2007 ($1000)    	35,337	80,852,787

   	Geography QuickFacts	Rio del Mar CDP	California
 	Land area in square miles, 2010    	3.00	155,779.22
 	Persons per square mile, 2010    	3,071.0	239.1
 	FIPS Code    	60928	06
 	Counties    	Santa Cruz County
 	

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts