People QuickFacts Novato California Population, 2011 estimate 52,456 37,691,912 Population, 2010 (April 1) estimates base 51,904 37,253,956 Population, percent change, April 1, 2010 to July 1, 2011 1.1% 1.2% Population, 2010 51,904 37,253,956 Persons under 5 years, percent, 2010 5.9% 6.8% Persons under 18 years, percent, 2010 22.7% 25.0% Persons 65 years and over, percent, 2010 15.7% 11.4% Female persons, percent, 2010 51.7% 50.3%  White persons, percent, 2010 (a) 76.0% 57.6% Black persons, percent, 2010 (a) 2.7% 6.2% American Indian and Alaska Native persons, percent, 2010 (a) 0.6% 1.0% Asian persons, percent, 2010 (a) 6.6% 13.0% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.2% 0.4% Persons reporting two or more races, percent, 2010 4.9% 4.9% Persons of Hispanic or Latino origin, percent, 2010 (b) 21.3% 37.6% White persons not Hispanic, percent, 2010 65.8% 40.1%  Living in same house 1 year & over, 2006-2010 87.3% 84.0% Foreign born persons, percent, 2006-2010 21.0% 27.2% Language other than English spoken at home, pct age 5+, 2006-2010 25.5% 43.0% High school graduates, percent of persons age 25+, 2006-2010 91.2% 80.7% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 42.8% 30.1% Mean travel time to work (minutes), workers age 16+, 2006-2010 30.9 26.9  Homeownership rate, 2006-2010 69.1% 57.4% Housing units in multi-unit structures, percent, 2006-2010 22.6% 30.7% Median value of owner-occupied housing units, 2006-2010 $686,400 $458,500 Households, 2006-2010 19,902 12,392,852 Persons per household, 2006-2010 2.52 2.89 Per capita money income in past 12 months (2010 dollars) 2006-2010 $41,573 $29,188 Median household income 2006-2010 $80,250 $60,883 Persons below poverty level, percent, 2006-2010 7.4% 13.7%     Business QuickFacts Novato California Total number of firms, 2007 6,587 3,425,510 Black-owned firms, percent, 2007 S 4.0% American Indian- and Alaska Native-owned firms, percent, 2007 F 1.3% Asian-owned firms, percent, 2007 S 14.9% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.3% Hispanic-owned firms, percent, 2007 10.1% 16.5% Women-owned firms, percent, 2007 38.5% 30.3%  Manufacturers shipments, 2007 ($1000) 99,639 491,372,092 Merchant wholesaler sales, 2007 ($1000) 596,257 598,456,486 Retail sales, 2007 ($1000) 969,414 455,032,270 Retail sales per capita, 2007 $18,776 $12,561 Accommodation and food services sales, 2007 ($1000) 93,030 80,852,787     Geography QuickFacts Novato California Land area in square miles, 2010 27.44 155,779.22 Persons per square mile, 2010 1,891.5 239.1 FIPS Code 52582 06 Counties Marin County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts