People QuickFacts Hollister California Population, 2011 estimate 35,437 37,691,912 Population, 2010 (April 1) estimates base 34,928 37,253,956 Population, percent change, April 1, 2010 to July 1, 2011 1.5% 1.2% Population, 2010 34,928 37,253,956 Persons under 5 years, percent, 2010 8.5% 6.8% Persons under 18 years, percent, 2010 31.7% 25.0% Persons 65 years and over, percent, 2010 7.4% 11.4% Female persons, percent, 2010 50.3% 50.3%  White persons, percent, 2010 (a) 59.4% 57.6% Black persons, percent, 2010 (a) 1.0% 6.2% American Indian and Alaska Native persons, percent, 2010 (a) 1.8% 1.0% Asian persons, percent, 2010 (a) 2.7% 13.0% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.2% 0.4% Persons reporting two or more races, percent, 2010 5.1% 4.9% Persons of Hispanic or Latino origin, percent, 2010 (b) 65.7% 37.6% White persons not Hispanic, percent, 2010 29.1% 40.1%  Living in same house 1 year & over, 2006-2010 85.3% 84.0% Foreign born persons, percent, 2006-2010 22.4% 27.2% Language other than English spoken at home, pct age 5+, 2006-2010 45.2% 43.0% High school graduates, percent of persons age 25+, 2006-2010 70.7% 80.7% Bachelor's degree or higher, pct of persons age 25+, 2006-2010 15.8% 30.1% Mean travel time to work (minutes), workers age 16+, 2006-2010 28.7 26.9  Homeownership rate, 2006-2010 59.9% 57.4% Housing units in multi-unit structures, percent, 2006-2010 20.5% 30.7% Median value of owner-occupied housing units, 2006-2010 $443,900 $458,500 Households, 2006-2010 10,586 12,392,852 Persons per household, 2006-2010 3.26 2.89 Per capita money income in past 12 months (2010 dollars) 2006-2010 $22,339 $29,188 Median household income 2006-2010 $63,289 $60,883 Persons below poverty level, percent, 2006-2010 12.5% 13.7%     Business QuickFacts Hollister California Total number of firms, 2007 2,417 3,425,510 Black-owned firms, percent, 2007 S 4.0% American Indian- and Alaska Native-owned firms, percent, 2007 S 1.3% Asian-owned firms, percent, 2007 S 14.9% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.3% Hispanic-owned firms, percent, 2007 S 16.5% Women-owned firms, percent, 2007 30.1% 30.3%  Manufacturers shipments, 2007 ($1000) 355,545 491,372,092 Merchant wholesaler sales, 2007 ($1000) 128,847 598,456,486 Retail sales, 2007 ($1000) 315,010 455,032,270 Retail sales per capita, 2007 $9,059 $12,561 Accommodation and food services sales, 2007 ($1000) 36,423 80,852,787     Geography QuickFacts Hollister California Land area in square miles, 2010 7.29 155,779.22 Persons per square mile, 2010 4,791.2 239.1 FIPS Code 34120 06 Counties San Benito County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts