People QuickFacts	Santa Cruz County	California
 	Population, 2012 estimate    	266,776	38,041,430
 	Population, 2010 (April 1) estimates base    	262,382	37,253,956
 	Population, percent change, April 1, 2010 to July 1, 2012    	1.7%	2.1%
 	Population, 2010    	262,382	37,253,956
 	Persons under 5 years, percent, 2011     	5.7%	6.7%
 	Persons under 18 years, percent, 2011     	20.8%	24.6%
 	Persons 65 years and over, percent, 2011     	11.6%	11.7%
 	Female persons, percent, 2011     	50.2%	50.3% 			
 	White persons, percent, 2011 (a)     	88.0%	74.0%
 	Black persons, percent, 2011 (a)     	1.4%	6.6%
 	American Indian and Alaska Native persons, percent, 2011 (a)     	1.7%	1.7%
 	Asian persons, percent, 2011 (a)    	4.8%	13.6%
 	Native Hawaiian and Other Pacific Islander persons, percent, 2011 (a)     	0.2%	0.5%
 	Persons reporting two or more races, percent, 2011     	3.9%	3.6%
 	Persons of Hispanic or Latino Origin, percent, 2011 (b)     	32.7%	38.1%
 	White persons not Hispanic, percent, 2011     	59.0%	39.7% 			
 	Living in same house 1 year & over, percent, 2007-2011    	82.5%	84.2%
 	Foreign born persons, percent, 2007-2011    	18.6%	27.2%
 	Language other than English spoken at home, percent age 5+, 2007-2011    	30.3%	43.2%
 	High school graduate or higher, percent of persons age 25+, 2007-2011    	84.0%	80.8%
 	Bachelor's degree or higher, percent of persons age 25+, 2007-2011    	38.1%	30.2%
 	Veterans, 2007-2011    	13,170	1,997,566
 	Mean travel time to work (minutes), workers age 16+, 2007-2011    	25.7	27.0 			
 	Housing units, 2011    	104,466	13,720,462
 	Homeownership rate, 2007-2011    	59.4%	56.7%
 	Housing units in multi-unit structures, percent, 2007-2011    	21.2%	30.8%
 	Median value of owner-occupied housing units, 2007-2011    	$613,500	$421,600
 	Households, 2007-2011    	93,834	12,433,172
 	Persons per household, 2007-2011    	2.67	2.91
 	Per capita money income in the past 12 months (2011 dollars), 2007-2011    	$32,975	$29,634
 	Median household income, 2007-2011    	$66,030	$61,632
 	Persons below poverty level, percent, 2007-2011    	13.7%	14.4%

   	Business QuickFacts	Santa Cruz County	California
 	Private nonfarm establishments, 2010    	6,781	849,875
 	Private nonfarm employment, 2010    	68,106	12,536,402
 	Private nonfarm employment, percent change, 2000-2010    	-14.1	-2.7
 	Nonemployer establishments, 2010    	23,049	2,814,409 			
 	Total number of firms, 2007    	29,122	3,425,510
 	Black-owned firms, percent, 2007    	S	4.0%
 	American Indian- and Alaska Native-owned firms, percent, 2007    	S	1.3%
 	Asian-owned firms, percent, 2007    	4.8%	14.9%
 	Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007    	F	0.3%
 	Hispanic-owned firms, percent, 2007    	S	16.5%
 	Women-owned firms, percent, 2007    	34.2%	30.3% 			
 	Manufacturers shipments, 2007 ($1000)    	1,502,419	491,372,092
 	Merchant wholesaler sales, 2007 ($1000)    	D	598,456,486
 	Retail sales, 2007 ($1000)    	3,725,362	455,032,270
 	Retail sales per capita, 2007    	$14,894	$12,561
 	Accommodation and food services sales, 2007 ($1000)    	513,826	80,852,787
 	Building permits, 2011     	208	45,471

   	Geography QuickFacts	Santa Cruz County	California
 	Land area in square miles, 2010    	445.17	155,779.22
 	Persons per square mile, 2010    	589.4	239.1
 	FIPS Code    	087	06
 	Metropolitan or Micropolitan Statistical Area    	Santa Cruz-Watsonville, CA Metro Area	 

(a) Includes persons reporting only one race.
(b) Hispanics may be of any race, so also are included in applicable race categories.

FN: Footnote on this item for this area in place of data
NA: Not available
D: Suppressed to avoid disclosure of confidential information
X: Not applicable
S: Suppressed; does not meet publication standards
Z: Value greater than zero but less than half unit of measure shown
F: Fewer than 100 firms

Source: US Census Bureau State & County QuickFacts