People QuickFacts Prescott Arizona Population, 2012 estimate 40,308 6,553,255 Population, 2010 (April 1) estimates base 39,828 6,392,015 Population, percent change, April 1, 2010 to July 1, 2012 1.2% 2.5% Population, 2010 39,843 6,392,017 Persons under 5 years, percent, 2010 3.1% 7.1% Persons under 18 years, percent, 2010 13.6% 25.5% Persons 65 years and over, percent, 2010 30.8% 13.8% Female persons, percent, 2010 50.8% 50.3%  White persons, percent, 2010 (a) 92.1% 73.0% Black persons, percent, 2010 (a) 0.7% 4.1% American Indian and Alaska Native persons, percent, 2010 (a) 1.1% 4.6% Asian persons, percent, 2010 (a) 1.2% 2.8% Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.2% Persons reporting two or more races, percent, 2010 2.3% 3.4% Persons of Hispanic or Latino origin, percent, 2010 (b) 8.6% 29.6% White persons not Hispanic, percent, 2010 87.1% 57.8%  Living in same house 1 year & over, percent, 2007-2011 78.8% 80.1% Foreign born persons, percent, 2007-2011 7.0% 13.9% Language other than English spoken at home, percent age 5+, 2007-2011 9.6% 27.1% High school graduate or higher, percent of persons age 25+, 2007-2011 92.6% 85.2% Bachelor's degree or higher, percent of persons age 25+, 2007-2011 35.4% 26.4% Veterans, 2007-2011 5,877 536,449 Mean travel time to work (minutes), workers age 16+, 2007-2011 17.5 24.7  Housing units, 2010 22,159 2,844,526 Homeownership rate, 2007-2011 66.0% 66.6% Housing units in multi-unit structures, percent, 2007-2011 18.8% 20.6% Median value of owner-occupied housing units, 2007-2011 $291,000 $197,400 Households, 2007-2011 18,911 2,344,215 Persons per household, 2007-2011 2.03 2.64 Per capita money income in the past 12 months (2011 dollars), 2007-2011 $29,581 $25,784 Median household income, 2007-2011 $43,867 $50,752 Persons below poverty level, percent, 2007-2011 14.3% 16.2%     Business QuickFacts Prescott Arizona Total number of firms, 2007 6,186 491,529 Black-owned firms, percent, 2007 0.9% 2.0% American Indian- and Alaska Native-owned firms, percent, 2007 0.6% 1.9% Asian-owned firms, percent, 2007 1.1% 3.3% Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F S Hispanic-owned firms, percent, 2007 S 10.7% Women-owned firms, percent, 2007 25.6% 28.1%  Manufacturers shipments, 2007 ($1000) 267,600 57,977,827 Merchant wholesaler sales, 2007 ($1000) 276,518 57,573,459 Retail sales, 2007 ($1000) 1,227,521 86,758,801 Retail sales per capita, 2007 $29,189 $13,637 Accommodation and food services sales, 2007 ($1000) 111,249 13,268,514     Geography QuickFacts Prescott Arizona Land area in square miles, 2010 41.34 113,594.08 Persons per square mile, 2010 963.8 56.3 FIPS Code 57380 04 Counties Yavapai County (a) Includes persons reporting only one race. (b) Hispanics may be of any race, so also are included in applicable race categories. FN: Footnote on this item for this area in place of data NA: Not available D: Suppressed to avoid disclosure of confidential information X: Not applicable S: Suppressed; does not meet publication standards Z: Value greater than zero but less than half unit of measure shown F: Fewer than 100 firms Source: US Census Bureau State & County QuickFacts